Make momentum visible
Repeated use was not reflected in a clear progress system.
Introduce streak and progress information on the home screen, with a drawer for a quick view of learning activity.
Product design · Responsible engagement
FIRST90 · Brady UX
Progress people can feel.
Helping daily learning build momentum through visible progress and supportive feedback, with autonomy and accessibility built into the interaction model.
- My role
- Head of Product Design; DesignOps, Strategy & Ethical AI
- Scope
- Onboarding, micro-learning & daily engagement
- Period
- 2023–2025
01
The problem & constraints
The learning experience lacked a clear way to acknowledge repeated effort. After the first two to three weeks, users had little visible sense of momentum or progress.
The challenge was to support continued learning while preserving trust. Attention-capturing patterns can produce activity without making the experience more useful to the person.
02
Context & role
As co-founder, I set the practice's direction: which engagements we took, what our AI-ethics standards were, and what quality we put our name on — across eight-plus AI-focused client engagements. FIRST90 was where that doctrine met the market, asking a specific question: can AI make a new hire's first ninety days measurably better without making the human feel processed?
03
What informed the work
The existing product account identified early drop-off, limited reinforcement, and an incomplete integration of the Foozi companion. The design response focused on making effort and progress easier to perceive.
The ethical-engagement work examined transparency, autonomy, and how the experience could support long-term trust. These principles informed concrete choices about feedback and interaction.
04
Key decisions
Acknowledge effort with supportive feedback
Daily learning needed a sense of recognition and continuity.
Use Foozi’s messages and completion feedback to reinforce progress, keeping the relationship to the user’s activity clear.
Limit attention demands
Feedback should remain usable across different interaction needs.
Provide keyboard-accessible controls and animate progress changes when data changes, reducing unnecessary visual repetition.
05
What changed through the work
The engagement layer combined a home-screen carousel, completion feedback, and a progress drawer. The companion’s visual identity and message variations supported a consistent experience across these touchpoints.
Generative AI supported concept exploration and message development. Design judgment remained responsible for the interaction patterns, accessibility, and the relationship between encouragement and user control.
06
Reported product results
25%reported improvement in 30-day engagement
Accessiblekeyboard-operable progress & feedback
The product reported a 25% improvement in 30-day engagement following the update. The design work included visible streaks, progress feedback, companion messages, and keyboard-accessible interaction.
07
What I take forward
Engagement is more useful when people understand their own progress. The design question is what helps someone continue on their terms, and what asks for attention without adding value.