Selected work

Decisions that connect people and systems.

The user problem, the evidence, the decisions I drove, and what changed. Product craft and the operating conditions that make it possible.

Product design · Responsible engagement

2023–2025

FIRST90 · Brady UX

My role: Head of Product Design; DesignOps, Strategy & Ethical AI · Onboarding, micro-learning & daily engagement

Helping daily learning build momentum through visible progress and supportive feedback, with autonomy and accessibility built into the interaction model.

AI suggestsa next stepReasoning visiblewhy this, why nowHuman decidesaccountable, alwaysRecoverablean obvious way backRecovery informs the next suggestion — trust compounds.AI suggestsa next stepReasoning visiblewhy this, why nowHuman decidesaccountable, alwaysRecoverablean obvious way backRecovery informs the next suggestion.
The interaction contract that made the metrics possible.
25% reported improvement in 30-day engagementAccessible keyboard-operable progress & feedback
Read case study : FIRST90 · Brady UX

Design operations · Organizational leadership

2021–2023

Wayfair · DesignOps Office

My role: Senior Manager, Product Design & Design Operations · 160+ person design organization · 40+ practice guides

Led Design Operations for a 160+ person product design organization — governance, practice standards, career architecture, research operations, and tooling strategy: the function whose product is the design team itself.

AbstractSketchInVision60 of 180 designersdeprecated · outside the design system6-week migrationthrough leaders' own roadmapsFigmaDesign systemone shared toolchainall 180 designers · $257K/yr savedMigration playbook adopted by Talent for company-wide onboarding.AbstractSketchInVision60 of 180 designers · deprecatedoutside the design system6-week migrationthrough leaders' roadmapsFigmaDesign systemall 180 · $257K/yr savedPlaybook adopted by Talent forcompany-wide onboarding.
An org-level change program disguised as a tooling task.
15% less time spent on design projects30% decrease in development effort$257K annual savings from retiring the old toolchain
Read case study : Wayfair · DesignOps Office

Healthcare · Product & program leadership

2020–2021

NAVICA · Abbott Laboratories

My role: Design Program Delivery Owner · Five-product ecosystem · 22 designers · six time zones

From a blank brief to a national COVID-19 testing platform: connecting the realities of clinical work with the operating conditions for a distributed design team.

Rapid testBinaxNOWresultTester appverified clinicianverifiesHealth Passuser app · secureQR scanVerifierat the doorVenueairline · eventDesign Team USADesign Team Belarustwice-daily handoffs · 24/7 across six time zonesRapid testBinaxNOWresultTester appverified clinicianverifiesHealth Passuser app · secureQR scanVerifierat the doorVenue · airline · eventUSA teamBelarus teamtwice-daily handoffs · six time zones
Five products, one verified-trust chain — run by two teams handing off around the clock.
5 connected products in one service22 designers led across six time zones at Abbott10K → 100K daily users, two weeks after launch to Sprint 10
Read case study : NAVICA · Abbott Laboratories

Healthcare AI · Proof of concept

2019 · five weeks

OVA · Abbott Laboratories

My role: Design direction & concept leadership · AI-assisted IVF support · clinician & data-scientist partnership

A five-week exploration of AI-assisted support during IVF, shaped with clinicians and data scientists and kept within the boundaries of a proof of concept.

5 weeks proof-of-concept developmentCross-disciplinary clinicians, data scientists & design
Read case study : OVA · Abbott Laboratories

E-commerce · UX strategy & interaction design

2016–2018

The Home Depot · Checkout

My role: Senior UX Architect · Accounts, cart, checkout & Save for Later

Simplifying a high-volume purchase journey through a one-page checkout and a way to preserve shopping intent when customers were not ready to buy.

CartShippingPaymentReviewfour pages · each transition an exitcollapsedOne page — every decision visibleSave for Later preserves deferred intent+23% conversion · −20% checkout time (Forbes)CartShippingPaymentReviewfour pages · each transition an exitcollapsedOne page — every decision visibleSave for Later preserves deferred intent+23% conversion−20% checkout time (Forbes)
The thesis: fewer transitions, total visibility, nothing hidden behind a step.
+23% reported checkout conversion+15% reported revenue from Save for Later−20% checkout time, as cited by Forbes
Read case study : The Home Depot · Checkout

E-commerce · Research & interaction design

2015

Sephora × JCPenney · Beauty Insider

My role: UX designer, researcher & integration lead · Rewards, samples, account access & checkout

Connecting Beauty Insider rewards to JCPenney’s shopping journey, with alternative flows and testing that made the design decisions visible.

12% → 46% sign-in/up engagement across compared flows42% → 63% sample engagement across compared flows30% → 22% skip rate across compared flows
Read case study : Sephora × JCPenney · Beauty Insider

Practice & research

Work that continues to evolve.

DesignOps & UX strategy · Current practice

2025–present

UX Design Lab · Consulting practice

My role: Director of Design Operations & UX Strategy · Team capability, accessibility & complex digital services

DesignOps and UX strategy for organizations working through complexity: growing team capability and making accessibility, clarity, and maintainability part of product decisions.

Capability diagnostics & developmentGovernance accessibility & responsible practice
Read case study : UX Design Lab · Consulting practice

Responsible AI · Research in progress

Ongoing

Auro Prism · Independent research

My role: Independent research & applied product exploration · Cognitive ergonomics, neuro-inclusive systems & decision environments

A research practice exploring how digital systems shape understanding and choice, and how design can make those systems more interpretable and supportive of human agency.

Research responsible & neuro-inclusive systemsApplied concepts including Prism Pulse
Read case study : Auro Prism · Independent research