Selected work
The user problem, the evidence, the decisions I drove, and what changed. Product craft and the operating conditions that make it possible.
E-commerce · UX strategy & interaction design
2016–2018My role: Senior UX Architect · Accounts, cart, checkout & Save for Later
Simplifying a high-volume purchase journey through a one-page checkout and a way to preserve shopping intent when customers were not ready to buy.
Healthcare · Product & program leadership
2020–2021My role: Design Program Delivery Owner · Five-product ecosystem · 22 designers · six time zones
From a blank brief to a national COVID-19 testing platform: connecting the realities of clinical work with the operating conditions for a distributed design team.
E-commerce · Research & interaction design
2015My role: UX designer, researcher & integration lead · Rewards, samples, account access & checkout
Connecting Beauty Insider rewards to JCPenney’s shopping journey, with alternative flows and testing that made the design decisions visible.
Design operations · Organizational leadership
2021–2023My role: Senior Manager, Product Design & Design Operations · 160+ person design organization · 40+ practice guides
Building the conditions for consistent product work: shared practices, a coherent toolchain, and a migration designed around the people who had to use it.
Product design · Responsible engagement
2023–2025My role: Head of Product Design; DesignOps, Strategy & Ethical AI · Onboarding, micro-learning & daily engagement
Helping daily learning build momentum through visible progress and supportive feedback, with autonomy and accessibility built into the interaction model.
Healthcare AI · Proof of concept
2019 · five weeksMy role: Design direction & concept leadership · AI-assisted IVF support · clinician & data-scientist partnership
A five-week exploration of AI-assisted support during IVF, shaped with clinicians and data scientists and kept within the boundaries of a proof of concept.
Practice & research
DesignOps & UX strategy · Current practice
2025–presentMy role: Director of Design Operations & UX Strategy · Team capability, accessibility & complex digital services
DesignOps and UX strategy for organizations working through complexity: growing team capability and making accessibility, clarity, and maintainability part of product decisions.
Responsible AI · Research in progress
OngoingMy role: Independent research & applied product exploration · Cognitive ergonomics, neuro-inclusive systems & decision environments
A research practice exploring how digital systems shape understanding and choice, and how design can make those systems more interpretable and supportive of human agency.