From craft to systems.

I have owned consumer product surfaces where the decisions are measured. At The Home Depot I owned accounts, cart and checkout, led the one-page checkout design and gave Save for Later a place in the cart so a considered purchase could survive the session.

At Arrive I led six UX resources through an end-to-end redesign of the consumer parking experience — desktop, mobile web and native apps — including the integrations that brought partner parking inventory into the booking journey (October 2017 – September 2018).

NAVICA at Abbott put consumer and enterprise users inside one service: patients, testing staff, verifiers and administrators. My work connected those audiences through a shared service blueprint rather than five separate interfaces.

Research is only useful when it moves a specific choice. For Sephora × JCPenney, in-store customer interviews established the gap, and comparing two flows showed that combining rewards and account access raised sign-in/up interaction from 12% to 46% — which is why the experience moved into checkout.

At One Technologies I ran research, testing and redesign of iOS and Android consumer-credit products, reported at +32% mobile engagement. The JCPenney iOS rewards work reported 11% greater enrollment and 15.84% greater account linking; those are separate initiatives from the flow-comparison rates above.

In clinical work, observation mattered more than opinion: gloves and face shields changed what an authentication pattern could reasonably ask of a clinician.

At Abbott I led up to 22 designers across six time zones and stewarded a shared design system across 15 country sites, reducing design and development debt by 30%. I also worked as Abbott’s enterprise tooling subject-matter expert with Adobe XD’s product team in 2018–2019, shaping functionality for Abbott’s enterprise rollout.

At Wayfair I led Design Operations for a 160+ person design organization — onboarding, education, research operations, governance and 40+ practice guides — followed by internal B2B product work.

Today, at UX Design Lab, I am Director of Design Operations & UX Strategy, working remotely from Valencia across EU and US time zones. My current practice includes research, testing and application of the Team Capability Engine methodology by Pavel (Designer of Thought), so career growth and mentorship decisions rest on evidence rather than impression.

I come from Belarus — a strange, isolated place, and a dictatorship. I stood for my country, its language and its liberties, and then I came to the United States for the opposite of what I'd left: an open country whose technology reaches the entire globe, and a chance to do my part in building it well. That is the quiet backbone of everything here — a drive to make sure that people, wherever a system reaches them, get the most honest, ethical and humane experience it can give.

AUTHENTICITY·EFFICIENCY·EMPATHY·KINDNESS·RIGHTEOUSNESS

Five pillars. Every decision on this site — and in the work — is measured against them.

Off the clock: an aspiring boulderer, a passionate mountaineer, and a baker — born in Minsk, raised in Baltimore, now watching the light change over Valencia.

Belarusian, Ukrainian and Russian (native) · English (native-level fluency) · conversational Spanish and Italian.

MICA — BFA, Interactive Design and Art, Presidential Scholarship. IDEO U — Human-Centered Service Design.

Before any of this: Minsk, and a decision to stand for a country, a language, and liberties a dictatorship took away.

1. 2012–2014 · MICA years

   I started as a maker across sound, games, code and collectible figures, learning to carry an idea through to a finished experience.

   Robot Mayhem · 2012 — collaborative OSC project with Johnny Kim.

   Materializations: Uncanny Images · MICA, 2013 — sound compositions The Transit of Venus and Rapture, presented at Rosenberg Gallery, March 1–17, 2013. Covered by Baltimore Fishbowl.

   Dragon Deathmatch · college collaboration — programming for a collaborative Flash Flixel game with Margo Sikes and Christian Martinez (Newgrounds).

   BZLBRX × NoveltyHaus · 2014 — For my thesis, I collaborated with Noel Danger on BZLBRX, connecting collectible resin figures and storytelling with a PC/Mac game beta. I contributed the programming; the packaged release brought together a figure, a scan coin, a mini magazine and game access. Alongside this work, I ran a shop at NoveltyHaus. 2014 project coverage · BZLBRX on Instagram · NoveltyHaus on Instagram

2. 2014–2018 · Learning craft at scale

   Across One Technologies, JCPenney × Sephora, AT&T and CBRE, I grew from individual craft into measured product design, including reported +32% mobile engagement and research that moved sign-in/up interaction from 12% to 46%.

3. 2016–2018 · The Home Depot

   I learned to design where every decision moved measurable money, owning account, cart and checkout experiences.

4. 2018–2021 · Abbott

   I moved from designer into design leadership at national stakes through NAVICA and OVA, becoming a co-inventor on six U.S. design patents, assigned to Abbott, and receiving Abbott’s President’s Award.

5. 2021–2023 · Wayfair

   I ran Design Operations for a 160+ person design organization, carrying governance, practice standards and 40+ guides across teams.

6. 2023–2025 · Brady UX

   As co-founder, I helped shape an ethics-first AI practice, including FIRST90.

7. 2023–present · UX Design Lab & Auro Prism

   I entered the research years, bringing independent inquiry into neuro-inclusive systems and responsible AI alongside current DesignOps and UX strategy practice.