A clearer path to purchase.

A complex purchase journey asks customers to manage product decisions and transaction steps at the same time. The account, cart, and checkout surfaces needed to work as a coherent experience.

Customers who were not ready to complete a purchase also needed a useful way to retain their selections. That required understanding deferred intent alongside immediate conversion.

As Senior UX Architect I owned the experience strategy for the highest-revenue surfaces of one of the largest e-commerce operations in the US — account, cart, and checkout — where every design decision moved measurable money. The one-page checkout was my thesis about how purchase decisions should work, argued through evidence until the organization shipped it; Save for Later reframed abandonment as deferred intent rather than lost revenue.

The project work included remote usability testing and synthesis of findings into product decisions. Research helped the team focus on usability changes with a clear relationship to the purchase journey.

The resulting checkout work brought a multi-step experience into a single page. Save for Later addressed the separate need to return to a considered purchase.

Research and cross-functional work informed improvements across the related surfaces. The checkout redesign and Save for Later addressed two distinct moments: completing the current purchase and maintaining intent for a future one.

Forbes reported that Home Depot's simplified online checkout cut customers' process time by 20% on average; I led the one-page checkout experience design.