A clearer path to purchase.

A complex purchase journey asks customers to manage product decisions and transaction steps at the same time. The account, cart, and checkout surfaces needed to work as a coherent experience.

Customers who were not ready to complete a purchase also needed a useful way to retain their selections. That required understanding deferred intent alongside immediate conversion.

I owned the account, cart, and checkout experience and led the one-page checkout design. My work connected research findings, interaction design, and cross-functional product decisions.

I also led the design and integration of Save for Later, extending the experience beyond the immediate transaction.

The project work included remote usability testing and synthesis of findings into product decisions. Research helped the team focus on usability changes with a clear relationship to the purchase journey.

The resulting checkout work brought a multi-step experience into a single page. Save for Later addressed the separate need to return to a considered purchase.

Research and cross-functional work informed improvements across the related surfaces. The checkout redesign and Save for Later addressed two distinct moments: completing the current purchase and maintaining intent for a future one.

The conversion and revenue measures describe separate product changes. Forbes’s 2017 coverage highlighted Home Depot’s simplified checkout and the reduction in checkout time; my role was leading the one-page checkout experience design.